Bet you didn’t know this week happens to be National Breakfast Week, did you?

Did you know… as many as 1 in 5 children go without breakfast on a daily basis?  How crazy is that?  You know the saying “Breakfast is the most important meal of the day” – it’s so true, because it helps kids focus, enables them to learn more effectively, and it also provides much needed nutrients to growing bodies.  When children do not eat breakfast, their health suffers and so does their education.

Even though I’m terrible about making sure I have breakfast, I absolutely make sure both my kids are well fed to start their day off right.  Princess Nagger has even gotten better at getting up early enough to make sure she has time for breakfast, instead of lollygagging in bed and resisting mornings. 

When she has an ‘off’ day at school, it’s usually when she’s gotten distracted and ‘forgot’ to eat breakfast before getting on that big yellow bus.  It’s sad to think there are kids out there who have no choice but to go to school on an empty stomach – their ‘off’ days are more than just occasional. 


For a third straight year, celebrity dad and actor Taye Diggs has partnered with Kellogg’s to share breakfast with children in need.  They want to help end childhood hunger and they are asking families across America for their help. 

Through the Share Breakfast campaign, Kellogg’s will share 1 million breakfasts to kids and families in need.  They will do this by providing grants for individual school and school districts, which will lead to increased participation in school breakfast programs.

As a reminder on how important breakfast is, this infographic, The Power Of Breakfast, explains that very well:

Kelloggs Share Breakfast Infographic

Until April 15th we can all share a breakfast with a child in need with just a few simple steps.   It won’t cost you a thing – no money will vacate your pocket, and it won’t take more than a minute.  For each of the following actions Kellogg’s will share breakfast to a kid who might otherwise go without:

  1. Share the public service announcement featuring Taye Diggs with friends.
  2. Send out this tweet daily on Twitter with the #ShareBreakfast
  3. Like or comment on the Share Breakfast Facebook page.
  4. Pin the public service announcement on Pinterest.

As a dad, Kellogg’s Share Breakfast campaign is a cause Diggs feels passionately about.


“Just imagine what kids across the country could accomplish if they each had a great start every day. That’s why I am partnering with Kellogg’s and the Share Breakfast program to help make this a reality,” said Diggs. “Join me in raising one million breakfasts to help get America’s kids the start they deserve.”

Kids who eat breakfast are more energized and focused, and they’re ready to learn.  I feel bad for that one in five child who goes without – each day they begin at a disadvantage, which is why Kellogg’s and Diggs are leading the charge to help end childhood hunger.  Your help is greatly appreciated – those quick simple actions will help provide breakfast for kids in need.

Will you help kids in need?







Note: I participated in a campaign on behalf of Mom Central Consulting for Kellogg’s.  I received a product sample as well as a promotional item as a thank-you for participating.  All opinions are my own and not influenced by outside sources.  See my disclosure policy here.


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